New Phone Case Launch
Campaign Draft
Using bright colors and design graphics to make eye-catching content to showcase and complement the case's new colors, having a fun tone of copy, and a blocky font to highlight features.
Publish on Stories as a Teaser
Publish on Stories as a Teaser
Drum up excitement and user engagement with polls
Using content across social media and email campaigns to highlight new product
Using content across social media and email campaigns to highlight new product
Utilize verbiage and color design of target audience of 18 - 30
Create video content showcasing product
Partner with growing influencers on launch day and through out the campaign
Campaign copy and overall theming
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Campaign copy and overall theming *
Carousel Post Captions
It sticks to your phone.
It snaps on with MagSafe.
It lights your face (hello, glow-up). It has a mirror—because checking your teeth in a selfie is not a vibe.
It’s vegan, bright, and cute AF
Captions
Who says “functional” can’t be fun? 5 mega-bright shades. One mega-clever wallet. Which one are you?
Snap it. Flip it. Light it. Love it. Find the color that fits your personality
UGC copy “It’s cute AND I can fix my eyeliner with it in an Uber.” Mega Watt = function with flair.
Target Launch Schedule
6 weeks - 4 weeks before - Announce the phone cases
Run countdowns, teaser videos, and early influencer mentions.
Email teaser campaign
Start paid ads to build interest and traffic to the website
3–1 Weeks before launch:
Reveal product features, colors, benefits - See below
Share unboxing or test videos from influencers and internal staff
Increase social media content via stories, reels, posts, alongside ads and email content
Launch Week of March 1st
Use Instagram, Facebook Stories/Reels for demos
Partner with influencers for launch day posts
Run a giveaway to generate UGC and traffic
Offer a promotion with free shipping on the new product
Post-Launch to spark new interest and get feedback
Share customer reviews and UGC
Retarget with ads to those who visited and left in the cart
Offer time-sensitive promos (e.g., “24-hour 10% off” deal)
Email Copy
Low stock alert: Bright colors are going fast. If your fave’s still in stock, grab it before it glows away *Links to the website
Tactics for each included Channel
Instagram: visuals, Stories, Reels, viral potential with popular sounds, influencer campaigns, comment and share for a giveaway
Social Ads: retargeting, lookalike audiences, comment, tag, and share for a giveaway
Email marketing: exclusive offers, countdowns
Influencers: collaborated on videos, custom discount codes for their followers to use for a limited time, sent press boxes, and had them review it and do a day in the life with the phone case.
KPIs for Influencers
Depending on their audience and average views on videos, they get 10% of videos on the promoted video
Create fun and bright packaging to utilize unboxing videos and flatlays
Reach out to YouTube vloggers as well to mention a discount code, ‘free shipping, or % off’ on this launch