Library Collaboration: Creative Calendar & Digital Content
Collaborated with a local library to design an engaging, visually appealing print and digital calendar highlighting monthly programs and community events.
This collaboration also included the development of complementary digital content, such as social media graphics and promotional materials, crafted to boost visibility and encourage community participation both in-person, print, and online.
Refreshing Stories
Hopped on the Ghost trend during the Halloween season with trending audio for a fun Instagram Reel.
Video received:
7 Shares
67 Likes
10.2K Views
Created engaging content to highlight themed reading recommendations.
Re-designed the weekly event calendar that was being published on social media in stories to utilize sizing in the vertical format instead of the horizontal design the staff was using.
Mobile Library Campaign
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Create stories that highlight the new launch of the mobile library being picked up and driven across the country.
Engage with social media audiences and highlight city stops with current library materials. -
Post daily updates on Instagram and Facebook Stories.
Gave clients ideas for filming and publishing on their own time as well. -
Engagement for stories increased by 35% with views and reactions during this campaign.
Social Media Content
Here are examples of social media content I created to enhance engagement on Instagram via stories and featuring on the main feed. It was important to highlight the library's services and collections with current events.
